Diet Coke.
Just Because.

I could take the time to craft a marvellously worded introduction to the work in this section, or i could just do piss all! Why? Just because.

List of humans involved

DIRECTOR
> Autumn De Wilde

MUSIC
> Thundercat

ECD
> David Kolbusz

CREATIVE DIRECTORS
> Dave Wigglesworth / Ed Redgrave

CREATIVES
> Sara Sutherland / Ash Hamilton

DESIGN
> Stephanie McArdle

EDITOR
> Paul Hardcastle @ Trim

SOUND
> Sam Ashwell @ 750mph

PHOTOGRAPHY
> Autumn De Wilde / Philotheus Nisch

Thundercat x Diet Coke

To develop the track, we were lucky enough to collaborate with Grammy Award Winning musician Thundercat. As a creative that perfectly encapsulates the ‘Just Because’ attitude - we enlisted him to create his own unique take on the old classic Diet Coke Jingle.

brand & product OOH

In partnership with the amazing Steph McArdle we created both brand and product ooh for Diet Coke. Taking inspiration from the brands’ advertising of the 80s and 90s; we wanted sparkle, we wanted glamour and we wanted to be unashamed in our placement of product.

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JUSTBECAUSE_DC___3_BOWLING__78809_V5b-DC_48 sheet.jpg

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diet_coke_photo_philotheus_nisch_flying_v_typo_bleed_regular.jpg

diet_coke_photo_philotheus_nisch_swimming_v_typo_bleed_regular.jpg

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